Santa Lyna - Content Manager
A performance-driven digital strategy for Paris’s most iconic brunch spot. My mission was to propel the restaurant to the top of search results and significantly boost customer engagement and bookings through Instagram.
Client
Santa Lyna (The Hungry Family)
Industries
Restaurant / Food & Beverage
Services
Social Media Management, Content Creation, SEO
Date
october 2023
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Challenge
Santa Lyna required a strong, engaging online identity that reflected its unique Californian-inspired vibe within The Hungry Family portfolio. The objective was to build brand awareness and attract a loyal customer base in a highly competitive food scene.
Managing this alongside three other busy restaurants required exceptional organization and a tailored approach. The challenge was to consistently produce fresh, high-quality visual content and written materials that resonated specifically with Santa Lyna’s target audience.
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Solution
We developed a targeted content strategy driven by a meticulous editorial calendar. Dynamic video editing and professional food shoots were utilized to highlight the restaurant’s sunny aesthetic and menu, creating highly shareable social media content.
Our comprehensive SEO strategy and well-crafted blog articles improved local search rankings, making the restaurant easier to find. Simultaneously, proactive community management fostered a strong connection with followers, translating online interest into real-world dining experiences.